Live sales have become quite popular for online coral retailers in recent years, with the usual format centering around an aquarium forum where the vendor posts items randomly throughout the day at discounted prices and members of the club buying the corals as they are posted. This drives a great deal of traffic to both the retailer and the forum, and because the prices are usually pretty good, everybody wins. Cherry Corals is no stranger to the live sale, and they’ve recently partnered up with Reefs.com to have such a sale, but in a totally different format. Labeled “The Manhattan Project”, this new version of the live sale takes place this Saturday, June 7th from 6pm to midnight. It differs from the standard format, for lack of a better term, in that this live sale takes place in a chat room, making it a little more live action than a forum that you constantly have to refresh in order to see the new stuff.
Reefs.com has been developing this format for the past 9 months, and we can certainly see why this would be a priority. Traditional live sales are great, but they require too much interaction on the part of the potential customer, who constantly has to refresh pages instead of just sitting back, sipping a cup of coffee, and enjoying a true live sale. We should probably call them slightly delayed sales instead.
And to make the event even more enjoyable, there will be several prizes and contests taking place. We’re not sure what these will consist of, but since the live sale is tomorrow, we won’t have to wait long to find out.