When it comes to aquarium gear, we ofter overlook things like product manuals, packaging, and all other manner of advertising because we are far more excited about what’s in the box, than the box it came in. Companies pour so much money into each of these areas, often designing fantastic packaging, that it only makes sense for us to stop for a moment and appreciate their efforts. One such company whose product line mirrors their packaging is Vertex Aquaristik. They have some of the cleanest products we’ve seen, sporting simple designs and color schemes that jump right out of the aquarium. Their boxes share that element of simplicity, as they are clean and white with just a logo emblazoned on the front.
Vertex recently sent us a whole bunch of stuff, honestly to our surprise, and one of the feedback items they requested was “how was the packaging”? Now, that’s the sort of question that we could interpret two ways. For one, they could be asking about our impressions of the product packaging itself. On the other hand, they could merely be questioning if the shipping company broke everything in transit. We’ll assume they meant the first, and our response was “Products all look great! Packaging is spectacular as usual.” And that is our true impression. We love the way Vertex packages their products. Simple white box with a logo, product seal, and easy to follow instructions. No fancy images of full blown reef tanks that may or may not use their products. No bullet points laying out all of the features of the product. Just a white box.
Now, you might be wondering why we’re so excited about a friggin’ white box, and it’s a valid question. The reason is that this simple white box so elegantly reflects what Vertex has managed to do with their whole product line, and it can be all summed up by one word, SIMPLICITY.
Stay tuned for individual product reviews on each of the products shown above, including the Omega 150 protein skimmer and Vectra lid, along with the Vertex algae magnets, and a few other items.