Ecotech / AI / Neptune Systems Becomes Aperture Pet & Life


As many of our readers know, Bertram Capital has been buying up a lot of key players in the industry so it seemed logical that a name change was inevitable and today they announced the new name as, Aperture Pet & Life. There was no mention of the Marine Depot acquisition probably because the companies assets assimilated into Bulk Reef Supply and the company was basically dissolved. To see the official press release visit the Aperture link or keep reading.

Aperture dedicated to enriching lives through thriving ecosystems and pet environments

New company announced to enable the vision of a growing suite of brands committed to improving people’s lives through successful care of ecosystems and pet habitats

GOLDEN VALLEY, MN.–April. 19, 2022 (– Aperture was announced today as the new, integrated company for some of the largest and most reputable brands in the aquatics and now herpetology industries, who strive to make creating and maintaining ecosystems easy and successful. Those brands include:

Bulk Reef Supply: For over 15 years, Bulk Reef Supply has been the industry’s leading online marketplace for saltwater and reefing aquariums with over 3,000 products from 150 partners. Bulk Reef Supply is a premier resource for reefers around the world through one of the largest YouTube presences in the entire pet industry with nearly 400,000 subscribers and 110 million video views.

Neptune Systems: For over 25 years, Neptune Systems has been at the forefront of creating some of the most trusted technology for controlling and monitoring aquariums. Giving unparalleled visibility, early detection and real-time solutioning, Neptune technology has saved the lives of millions of fish and corals, making them the #1 choice for controlling and monitoring home and office aquariums and some of the most visited public and private aquariums in the world.

EcoTech Marine: For nearly 25 years, the EcoTech team has set the industry standard for high-performance technology that enables saltwater and freshwater aquarists to create healthy ecosystems with their brands EcoTech Marine and AquaIllumination. With more than 200 products and 43 patents, EcoTech products are tested and endorsed by some of the most respected marine biologists in the world. EcoTech is currently beta launching products to revolutionize reptile and amphibian keeping, Leap Habitats.

‍“The founders of these brands started with a common passion for helping people experience the beauty, joy and health benefits of a thriving aquarium,” said Natalie Strahan, Chief Executive Officer of Aperture. “As we expand our vision and offering, this is the right time to create a new company that allows us to further enrich customers’ lives through integrating exceptional technology, products, partnerships and helpful content.” Bringing these brands together allows Aperture to provide customer-centric solutions that cover the entire spectrum of their journey. Aperture’s engineers, content engine and marketplace unlock unique opportunities to bring the benefits of creating and maintaining ecosystems to more homes, offices, classrooms and aquariums around the world. To learn more, visit

About Aperture

‍Aperture is a leading online retailer, manufacturer and distributor of products and solutions in over 50 countries through an integrated platform, which includes the industry’s leading online marketplace for saltwater aquarists, world-class products for the success of saltwater, freshwater and reptile and amphibian ecosystems and habitats, distribution operations, sales professionals and one of the pet industry’s largest YouTube platforms, with over 400,000 subscribers and 110 million views. Through its banner brands Bulk Reef Supply, Neptune Systems, EcoTech Marine, Aquaillumination, Leap Habitats and others, the company offers its customers the products and resources they need to create thriving ecosystems. For more information, visit

Bulk Reef Supply, Neptune Systems, EcoTech Marine, Aquaillumination and Leap Habitats are trademarks of Aperture, LLC. ©2022 Aperture, LLC. All rights reserved.


About Author

Scott Groseclose is the owner of AquaNerd, Aquarium Specialty, Aqua Specialty Wholesale, BioTek Marine, & The Carolina Reef Experience. He has a degree in Biology from St. Andrews University and he has been a passionate reef keeper since 1988.