While most of the Super Bowl commercials were centered around beer, Doritos, and career building, one of them had our oceans in mind. Airing to viewers in the San Francisco Bay area predominantly, the “SeaWeb Commercial” runs a little more than 30 seconds but includes vivid imagery of various ocean animals, including a whale, a great white shark, and a stunning jellyfish to name a few. The ad, which didn’t show off any logos or branding until the very end, goes from the amazing sea life footage to a brief period of darkness and silence, which was designed to get people thinking about what would happen if the oceans were lost. It truly is amazing how many people rely on the oceans on a daily basis and don’t even realize it, so we’re excited to see companies spending money trying to raise awareness about our environment.
From the video’s YouTube description:
Billions of people rely on the oceans on a daily basis for food, recreation, and jobs, and this SeaWeb commercial aims to inspire people to connect with this life-giving resource and to take greater responsibility for ocean health. Beautiful ocean imagery followed by several seconds of darkness and silence are aimed to spark them to think about what they have lost.
The video was produced by Bob Talbot of Talbot Productions for a partnership between SeaWeb and NBC Bay Area. The video footage was all shot by Talbot himself with support coming from the National Oceanic and Atmospheric Agency’s Office of National Marine Sanctuaries. Overall, the clip is very moving, but we doubt many people will couple the vivid images and the darkness to come to the conclusion that we could lose the oceans if they continue to be over worked. Regardless, it’s refreshing to see someone inject a conservation based commercial into the biggest single-day media platform here in the US.