Rumor: Acrylic Tank Manufacturing Partnering With Petco for Aquarium Installation and Service

ATM Additives at Petco

ATM Additives Display at a Local Petco. Photo credit: Daniel Lieja

Time to crank up the rumor mills. We just got word from an unnamed Petco manager that the guys from Acrylic Tank Manufacturing are partnering up with chain pet retailer to build and install new saltwater livestock systems in all of their stores within the next year or so. Additionally, ATM will be training new “experts” in the field of aquarium setup and maintainenance, who will travel to the homes of Petco customers to install and work on their saltwater aquariums. Whether these “experts” will be actual Petco employees or from a third party is unknown at this point. We are also unsure if this venture wil result in an at-home aquarium servicing and installation branch of Petco, not unlike the Geek Squad at the large home electronics dealer, Best Buy.

Again, these are just rumors that we came across and we have no way of confirming if they are true or not. We can, however, look at the recent relationship between ATM and Petco to make an argument for these rumors.

One of the first things that comes to mind highlighting the ATM/Petco relationship is the fact that Petco carries the entire line of ATM additives. Now, I’m sure other stores carry these products as well, so that sort of squashes the exclusive connection that would add more weight to the rumors. On the other hand, most relationships start out small, and perhaps the additive line was step one.

The other thing we noticed about ATM’s relationship with the large chain pet retailer is the frequency of ATM staffer visits to the stores around the country for promotional events. Over on the ATM blog, there are a few promotional events in different states where either the face of the company, Brett Raymer, or one of his employees is visits a Petco. Of course, there are other stores that they visit. But between the products and the visits, we can actually believe the rumors to some extent.

That’s all the evidence we have for now, and believe us when we say we’ll keep digging for more.


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  • Very interesting. I’m not sure which way the quality of Petco’s livestock would go if this move happens.

    • Fancisandi

      Hopefully much better. This would be a great move for PetCo

  • I actually think this could be somewhat of a good thing. It may help with providing additional training to Petco employees working in the retail stores to allow them to offer better assistance to customers, and then acts as a second step in providing in home assistance in setting up equipment, testing water, selecting and quarantining/introducing fish, etc. I’m putting a positive mentality forward on this, as of course, it could end up less than a positive thing, and price point would be important as there are already numerous small companies, often affiliated with smaller fish stores, that offer this kind of service too. And the Geek Squad is far from perfect as its scope has grown and such…

    • good points and that’s why we left our opinion out of the article as much as possible. it could help improve petco, but at the same time we won’t know until it happens…if it happens.

      • Or you could get the same service at home as you do at the store. …Just Saying 🙂

        • Strange Addiction

          Trust me petco will never pay someone enough to make that work worth it its all young kids and not to say thats all bad but they dont stay long and they dont care the want the green!!

          • Strange Addiction

            I mean petco wants the green ive met a few young guys full of knowledge and full of ideas but petco wont let it happen one young guy i knew bought some pcs and installed them himself cause he felt it would prolong the life to make it to a sale> so its corp. that is the trickle down prob!

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  • Jordan

    If this is true, I’m actually saddened by this.  I will generalize here, but the type of people who shop at petco or petsmart aren’t the types who care about building and maintaining a peaceful ecosystem.  They’ll want lionfish, angels, coral and mandarins, and no matter what the “reef geeks” tell them about compatibility, it will ultimately come down to “the customer is always right,” which in this case means a lot of dead animals, unhappy people, and a pet store laughing all the way to the bank.  As much as we wish it were, saltwater animal husbandry is not easy, even with money to burn on so-called “experts.”

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